By Dan Muhuni
Crown foods have launched a new bottled Redds alcoholic beverage in the Kenyan market alongside the usual canned drink. Redds which has been available in 330ml cans will now be available in 330ml Non returnable bottles. It will be available in 330ml Non Returnable Bottles.
Speaking during the launch in a Nairobi hotel, Redds Marketing Manager Pinkie Nyandoro said a pilot study on bottled Redds in Kenya received positive feedback, where it currently commands 3% market share in the beer category.
“Market research has shown that there is a need for Redds in a bottle and we will work towards strengthening our distribution channels as well as a targeted consumer campaign to increase awareness of the product. We have put into consideration our consumers needs by ensuring that the new bottle is modern and appealing while ensuring that the content remains the same crisp clean apple taste that Redds consumers have become accustomed to.” Added Nyandoro.
Crown Beverages Limited under a partnership with Sab Miller Africa will be the official distributor.
Crown foods have launched a new bottled Redds alcoholic beverage in the Kenyan market alongside the usual canned drink. Redds which has been available in 330ml cans will now be available in 330ml Non returnable bottles. It will be available in 330ml Non Returnable Bottles.
Speaking during the launch in a Nairobi hotel, Redds Marketing Manager Pinkie Nyandoro said a pilot study on bottled Redds in Kenya received positive feedback, where it currently commands 3% market share in the beer category.
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| New look bottled Redds |
Crown Beverages Limited under a partnership with Sab Miller Africa will be the official distributor.
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