By Dan Muhuni
Huawei, a leading global information and communications technology (ICT) solutions provider has reported strong IDEOS mobile phone sales of 130,000 units in the Kenyan market since its launch in September last year.
Huawei, a leading global information and communications technology (ICT) solutions provider has reported strong IDEOS mobile phone sales of 130,000 units in the Kenyan market since its launch in September last year.
Huawei Devices whose new slogan is “let’s simply share” was the first company to introduce the most affordable Smart Phone in the Kenyan market- IDEOS. According to market research, there has been an increase in smart phones sales in the past one year in Kenya as a result of increased demand by mobile phone users seeking more from their mobile phones.
Commenting on the sales Huawei CEO, Herman He said, “The phenomenal sales witnessed are as a result of intensive marketing campaign on the multimedia offering that comes with a Smart Phone. The rapid technological changes and increased mobile internet use across the globe has also led to the high demand and uptake for Smart Phones. Through this Huawei has ensured that everyone has access to smart phones at a reasonable price while ensuring they are user friendly.”
In order to leverage on this trend, Huawei in Kenya has set aside a marketing budget of Kshs. 100 million for 2012. “We will be introducing the Huawei Vision, Huawei Honour and the Media pad, which are expected to rake in more revenue for the company. “ Mr. He concluded.
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