By Correspondent
With the Rio Summer Olympics just
around the corner, athletes around the world are getting ready for the iconic
multi-sporting event. Top on their mind is getting an honor only reserved for
the top brass—the gold medal. Every elite athlete will be going for the gold,
and LG Electronics has an instrumental role in helping them achieve this.
LG Electronics has been a key
player in harnessing the power of technology to redefine the modern sporting
experience. One has to look no further than TV, where LG’s top-of-the-line OLED
TVs have caused a huge stir, captivating millions across the world with
breathtaking picture clarity.
LG has gone a step further and is
now using the power of technology to make training easier for athletes,
ensuring that athletes have that all important competitive edge over their
rivals.
LG understands that training is a primary factor in determining the
success of an athlete and has rolled out a range of products meant to help
athletes transition into the modern era of smart training.
Smart training is simply data
driven training that leverages on devices and smart connectivity to collect as
much information as possible about the athlete’s training routine.
This
includes data such as their speed, acceleration, deceleration and other
pertinent information, which trainers can use to tweak their athletes’
performance to optimum levels.
One revolutionary product that
has proven its effectiveness for both athletes in track and field events is the
LG Watch Urbane 2nd Edition, which provides users with the data they
need to make every minute of their training count.
This use of this technology
was initially restricted to field events such as marathons, but has now been
scaled up to include team sports such as football, where team work is essential.
But while technological tools provides
trainers with reams of useful data, it was what trainers do with the data that
truly counts.
This means that the best technology partner is not just one that
helps improve the training process, but rather one that also focuses on
improving people.
LG is all about people. It
develops its products with people in mind and seeks to improve the lives of people,
even going the extra mile to achieve this.
That is why it has established a
reputation as a key corporate sponsor of teams, providing much crucial funding to
develop world-class story.
In different markets across the
world, LG supports sporting talent. This is what makes it unique in that it
shares in the aspirations of different peoples around the world to become all
that they can be in the different sports they are good at.
In Europe, LG has sponsored teams
like Manchester City and Bayern Leverkusen. In Africa, it is rewarding top
football talent in Kenya’s top league by offering incentives to players of the
month. Internationally, LG has supported the Cricket World Cup.
This Olympics
presents yet another opportunity for LG to continue in its prestigious tradition
of developing the world’s top sporting talent.
