Going for the gold with LG this Olympics

By Correspondent

With the Rio Summer Olympics just around the corner, athletes around the world are getting ready for the iconic multi-sporting event. Top on their mind is getting an honor only reserved for the top brass—the gold medal. Every elite athlete will be going for the gold, and LG Electronics has an instrumental role in helping them achieve this.

LG Electronics has been a key player in harnessing the power of technology to redefine the modern sporting experience. One has to look no further than TV, where LG’s top-of-the-line OLED TVs have caused a huge stir, captivating millions across the world with breathtaking picture clarity.

LG has gone a step further and is now using the power of technology to make training easier for athletes, ensuring that athletes have that all important competitive edge over their rivals. 

LG understands that training is a primary factor in determining the success of an athlete and has rolled out a range of products meant to help athletes transition into the modern era of smart training.

Smart training is simply data driven training that leverages on devices and smart connectivity to collect as much information as possible about the athlete’s training routine.

This includes data such as their speed, acceleration, deceleration and other pertinent information, which trainers can use to tweak their athletes’ performance to optimum levels.

One revolutionary product that has proven its effectiveness for both athletes in track and field events is the LG Watch Urbane 2^nd Edition, which provides users with the data they need to make every minute of their training count. 

This use of this technology was initially restricted to field events such as marathons, but has now been scaled up to include team sports such as football, where team work is essential.

But while technological tools provides trainers with reams of useful data, it was what trainers do with the data that truly counts. 

This means that the best technology partner is not just one that helps improve the training process, but rather one that also focuses on improving people.

LG is all about people. It develops its products with people in mind and seeks to improve the lives of people, even going the extra mile to achieve this. 

That is why it has established a reputation as a key corporate sponsor of teams, providing much crucial funding to develop world-class story.

In different markets across the world, LG supports sporting talent. This is what makes it unique in that it shares in the aspirations of different peoples around the world to become all that they can be in the different sports they are good at.

In Europe, LG has sponsored teams like Manchester City and Bayern Leverkusen. In Africa, it is rewarding top football talent in Kenya’s top league by offering incentives to players of the month. Internationally, LG has supported the Cricket World Cup. 

This Olympics presents yet another opportunity for LG to continue in its prestigious tradition of developing the world’s top sporting talent.